Price: $25.49
(as of Oct 14, 2025 00:32:25 UTC – Details)
Bubs Essential Infant Formula is the latest edition to the Bubs lineup of high quality, clean label, Australian-made infant formulas. Bubs Essential is made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support.
Each of our farmers are carefully selected to meet strict quality control and transparency protocols. Our Bubs manufacturing facilities comply with all Australian State & Federal Regulatory and export quality control requirements. Our Bubs formula products are produced in our Bubs-owned and controlled manufacturing facility in Australia, including our Bubs Toddler Formulas and rigorously tested for microbiological parameters before being approved for release.
Storage Instructions
Once mixed, feed immediately or refrigerate in a sealed container and use within 24 hours. Cover opened formula with the plastic lid provided with the can and store it in a cool, dry place and use it within 1 month. Store unopened cans at room temperature; avoid extreme temperatures.
At Bubs, our mission is to create new generations of happy bubs, with Clean Label nutritional products that provide the foundation for setting up a lifetime of good eating habits.
Product Dimensions : 5.85 x 5.1 x 5.1 inches; 1.25 Pounds
Item model number : 860006764579
Date First Available : August 8, 2024
Manufacturer : Aussie Bubs
ASIN : B0DCL6YN77
Best Sellers Rank: #2,217 in Baby (See Top 100 in Baby) #44 in Powder Baby Formula
Customer Reviews: 4.7 4.7 out of 5 stars 303 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
WHOLESOME NUTRITION: Made in Australia, Bubs Essential Infant Formula is carefully developed for bubs 0-12 months. Packed full of whole cow’s milk goodness and vital vitamins and minerals, including pre and probiotics, and omega-3
IMMUNE SUPPORT: Our Bubs Essential Infant Formula is made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support for healthy growth
GOODNESS FROM THE FARM: Bubs Essential Infant Formula is made with clean, whole cow milk. No GMOs, corn syrup, artificial colors, flavors, preservatives. Plus selected for Clean Label Project Award & First 1,000 Day Promise standard certified
PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves. Discard unrefrigerated formula after 1 hour
TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support calm, happy tummies and growing bodies
8 reviews for Bubs Essential Infant Formula, with Iron, Cow Milk-Based Powder, for Infants 0-12 Months, Made with Non-GMO Milk, 20 oz
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$25.49







Kindle Customer –
Love this formula.
This was our switch from breast milk to formula. She hasn’t had any real issues with gas. It does take about two weeks to adjust so there was some spit ups. Since she has adjusted there have been zero spit up issues. Iron content is evident so there have been some constipation issues.
Bre –
Perfect for my baby
Affordable and my baby loves it. No stomach issues on this formula!
Danielle Priest –
Great for sensitive tummies
Bubs Goat Milk Formula has been amazing for my son! He can’t tolerate cow’s milk formula at all, but this one sits perfectly on his stomach. No fussing, no upset tummy, just happy feedings. I love that it’s gentle and still provides all the nutrition he needs. Highly recommend for babies with sensitive tummies
Olivia –
Very good healthy formula.
This formula served my grandson well and he was running at nine months old. He grew very strong on this formula.
Brooke Kostura –
Best formula ever
Seriously the best formula ever. My son was breastfed until about 10 months but we switched to this formula and the transition was so easy. No upset tummies or spit up
L. S. –
Good product
I bought this by mistake but, it’s fine. We’re mixing it with the goat milk that I meant to buy, and it’s given us no problems.
Pamela Sepulveda –
Hear me out…..😌
5/5 – Finally a formula I feel good about giving my baby!I’ve tried a few different formulas, and this one is hands-down my favorite. First off, the ingredients are super clean—no weird additives or stuff I can’t pronounce, which gives me major peace of mind. The price point is also surprisingly good for the quality you’re getting (because we all know baby stuff adds up fast!).My baby had zero tummy issues with this—no gas, no spit-up, no drama. It’s gentle and easy to digest, which was such a relief. And here’s something I didn’t realize was a big deal until I tried other brands: it doesn’t smell like metal or chemicals. Some formulas have that super strong, unpleasant scent—this one is mild and way more natural smelling.Mixes up easily, no clumps, no foam, and my baby actually seems to like the taste too. All around, I’m impressed and sticking with it!
B. –
Great Choice – Baby didn’t like it
I love the great ingredients in this! Unfortunately, my can came dented but it did not impact the ability to use it. My baby would only drink Enfamil inspire, and unfortunately refused this one. (Mainly a breastfed baby but I used this at night as a supplement.) I will try it again with my next baby because I love the ingredients in this one and it seems to be a better value for money than some of the alternative healthy options.